In an industry where there’s too much competition and too many channels to seek for customers, a powerful personal brand can change all of that. Not only does it allow you to stand out from your competition, it also lets you present other offers that may be different from the original inquiry. Moreover, you’ll enjoy more inbound inquiries as compared to you knocking like that salesman from a popular appliances company.
You probably wonder why am I saying this. Well, let me ask you a question: have you noticed something about real estate ads lately on social media?
Kumusta ang inquiries mo from these ads? I bet a majority of them do not follow through after the initial inquiry.
But we applaud you for taking such a non-traditional step in marketing and selling your properties today. This is because you understand the importance of Internet (especially social media) in your business. It is a free advertising space and an opportunity equalizer, meaning you have the same chance as your next competitor in landing an inquiry that could lead a sale.
However, if you only use the Internet to post and share properties for sale or lease without thinking of strategies on how to ensure that your intended targets will actually inquire with you, you are no different that a real estate professional flyering near a public place.
Your Own Professional Brand: A New Way To Get Targeted Clients
The real estate profession is among the few careers where you can capitalize on your professional experience and personal brand to gain clients. The most surprising thing? Only a few uses this tactic when it comes to marketing themselves.
Having a personal brand is the most powerful tool that you can explore. Whether you’re an independent broker or are affiliated with a brokerage firm or developer, a good personal brand can garner leads with interest — meaning inquiries made through your personal brand are more likely to engage with you long after the initial inquiry or pursue the inquiry further.
Personal brand can catch a client’s loyalty if they see that you’re the one to go to when it comes to condos for sale in Makati or affordable house and lot.
How To Build Your Personal Brand [Infographic]
Here are 6 steps to building a personal brand in real estate:
1. Create a professional portfolio you can be proud of.
How do you want your current and future clients to know you as? Create a story that would make you different from your peers in your Broker Profile.
A well-crafted Broker Profile allows your clients to see the whole picture of you and your real estate professional credentials, like your PRC and HLURB licenses, verified trade associations, etc. This is because your future clients will see you as a real person whom they can consult with.
2. Showcase your specialty.
You want to distinguish yourself as an expert. As such, it will help if you establish this fact by associating your Broker Profile with your uploaded listings, listing your developer affiliations, and subscribing to projects you’re selling units in.
3. Leave your mark.
What makes a real PRO better than his or her competitors? Through customer service. Sure you’ve got a kick-ass Broker Profile, but you have to follow it through with a great customer service.
Here are some suggested articles to help you provide great customer service from the initial contact to after-sales:
- 6 Winning Tips to Perfect Your Cold Call
- 8 SMS Communication Mistakes Real Estate Professionals Should Stop Making
- 9 Real Estate Client Communication Barriers and How to Deal with Them
4. Establish authority on the properties you’re selling.
Establishing authority in your field is essential when building your personal brand. Not only will it help you get distinguished from your competitors when it comes to selling condos for sale in the Philippines or house and lots, but people will be more receptive to you because they think of you more as a person who can help or educate, rather than selling them something.
Real estate veterans in the Philippines usually blog or build an online following via their social media posts. On the other hand, writing and publishing subject matter topics is the ultimate ticket to gaining instant authority.
5. Make your presence known in your target market.
Whether you’re an independent broker or an in-house sales agent, people are more inclined to transact with you if your profile is linked or showcased on a resource content.
6. Be laser-focused in delivering customer service.
The things you do as a real estate professional are like patches of a quilt. Each patch is important, but it’s only a part of a greater whole that contributes to your personal brand. It isn’t until after you assemble the larger product that its true beauty is revealed.
Whether you’re handling just one client or many in one effort, you should go full-circle by personalizing customer service. Sharing insider info about the neighborhood of the properties they have inquired, or as simple as remembering them on their birthday can do wonders for your personal brand, and your efforts into closing a sale or securing a good referral.
Building your very own personal brand is easy when you #ThinkLikeAPro. Boost your online presence now and stand out to potential homebuyers. Learn more about ZipMatch ProFile Plus.
