Buti pa siya, ang daming benta.
Have you ever said these words at some point in your career?
Looking to catch your next prospect gets more and more difficult in this day and age. For one, there are too many of you out there. Second, there are too many real estate developments that could cater or counter the one that you’re offering. Third, there is a possibility that no matter how much time and effort you have spent assisting that one client, they are either shopping or may have an existing offer in mind and would want to validate whether it’s better with what you’re offering.
As such, there’s a real temptation to try selling your properties hard to a stranger, and focus on the short-term gains. And when there’s no one to sell to, there is also that temptation to give up and try again next sales period.
But a real pro steps up when it gets hard without losing sight of the most important thing to build a sustainable, successful real estate career: making more quality connections.
A New Way To Get Homebuyer Inquiries
An online real estate marketplace is a recommended venue to get inquiries instantly. When compared to leads from sold contact lists (email/mobile number), leads sourced from an online marketplace are people who have already expressed interest in properties, and will require more information in order to make decisions and move up the next stage towards homebuying.
But what about offline leads, you mean?
You’ve printed flyers, you’ve spent out mailers, you have text-blasted and repeatedly shared your listings on social media, but you’re still not getting the lead flow you need to grow your business.
Think of an online marketplace like your kitchen sieve. If you have a list of prospects to call, text, or email to, you are using the same message across all prospects that may or may not be relevant to them.
For the broker or seller, leads sourced from an online marketplace requires less convincing. This is because prospects in an online marketplace already have interest in looking/buying a home. Moreover, an online marketplace shows targeted content that is relevant to the user, and will only require validation in your first engagement. In other words, it is easier to connect, even though you or your property is not their first choice.
Is It Worth It?
In the last few years, technology has allowed us to create a real estate marketplace for the Philippine industry in terms of buying (and selling) a home. Brokers and sellers who avail leads from an online marketplace have more information to work with before deciding whether they could service them, as opposed to cold-calling some random person. In an online marketplace, a broker or seller will also know how “fresh” the inquiry was made, and determine how their next steps would be when it comes to introducing them. The engagement between the broker and the prospect from an online marketplace is more personal.
Purchasing leads seems like a winning idea. However, it is not a win-all solution, especially in real estate. Acknowledging a person’s interest is just one of the many things you need to secure that connection, and build a trusted relationship overall.
And as a thought leader would sum it up:
I make sure that all of my clients that I have interacted with in the last ten years are still being serviced in a way, whether they’re buying or not… It sounds exhausting I know, but you can never sell if you have not truly established that quality connection first.
Curious to test this theory? Log in and purchase instant leads on ZipShop here.
